Hey,
I'm Scott
Brand designer,
logo specialist &
creative educator
I help businesses find what makes them different and turn it into bold & memorable brand that feel properly theirs.
My approach is pretty simple: good work starts with good listening. Before I start designing, I want to understand your business, your people and where you’re trying to go. Then we find the good stuff and build a brand around it.
Before Pure Good, I spent 15 years as a design educator. Teaching has inspired and shaped the way I work. Always curious, explain the thinking and keep things simple.
No big deal.
Branding can feel like a big process, especially if you’ve never worked with a designer before.
I don’t think it needs to.
My approach is relaxed, collaborative and straightforward. Just like having your branding done by a mate!
You’ll work directly with me throughout the project. No account managers, no disappearing acts and no unnecessary design bulls**t.
Just open conversations, good questions and ideas we can build together.
" Friend first,
designer
second. "
What makes us pure good?
Pure
friendly
Good people first, always.
Good relationships make good work, so the process should feel open, honest and easy from the first hello.
Pure
bold
Have an opinion.
Make decisions with confidence. Create work with enough guts to stand out and enough thinking to back it up.
Pure
curious
Ask good questions.
Look closer. Dig a little deeper. The good stuff usually comes from understanding the why before jumping into the design.
Pure
fun
Have a laugh.
Take the work seriously, but have fun along the way. Creativity should have energy, personality and so much joy built into the process.
Pure good process
01 Hello
Every good project starts somewhere. Usually with a hello.
Drop me a message, tell me a little about you, your business and what you’ve got in mind. Nothing fancy. Just the start of something good.
02 We chat
Open & honest conversation.
We’ll have a relaxed chat about your business, what you need, where you want to go and whether we’re a good fit. Afterwards, I’ll pull everything together into a clear proposal covering the project, cost and timings.
Client approval & deposit
03 Discovery
Time to dig a little deeper.
I’ll ask the good questions that get under the skin of your business — your story, audience, personality, ambitions and what makes you different. This gives us a clear direction before we make anything look pretty.
Client feedback & approval
04 Design
This is where the good stuff starts taking shape.
I’ll explore ideas, sketch, experiment and turn everything we’ve discovered into a visual identity with a strong idea behind it. Not just something that looks good — something that feels unmistakably yours.
Client feedback
05 Refine
Let’s make it yours.
Once the design is presented, you’ll have time to take it all in, share your thoughts and give feedback. From there, we’ll work through any revisions, fine-tuning the details and making sure everything feels right before we get it ready to go.
Client approval
06 Deliver
Time to get it all ready.
Once everything’s signed off, I’ll package up your new identity with all the files, guidelines and assets you will need. I can stick around to help roll the brand out across whatever comes next, making sure everything looks and feels as good in the real world as it does on screen.
People make judgements quickly.
A strong brand helps you look credible, established and worth taking seriously before you’ve even had the chance to speak to them.
When customers are comparing similar businesses, how you present yourself can be the difference between getting the enquiry and getting overlooked.
Win more
business
People make judgements quickly.
A strong brand helps you look credible, established and worth taking seriously before you’ve even had the chance to speak to them.
When customers are comparing similar businesses, how you present yourself can be the difference between getting the enquiry and getting overlooked.
Charge what you are worth
Branding shapes perceived value.
If your business looks cheap, inconsistent or thrown together, people can assume the same about your offer.
A strong brand closes the gap between how good your business is and how good it looks. Giving you and your customers more confidence in the price you charge.
Make marketing work harder
Without a clear brand, every advert, social post, website page or piece of content starts from scratch.
A strong identity gives your marketing consistency & recognition, helping you create things faster while making every touchpoint reinforce the same message.
Less wasted effort. More recognition for every pound you spend.
Build value that compounds
A brand is something you build.
Every positive interaction adds recognition, trust and reputation to the same identity. Over time, this creates value, making it easier to launch new products, enter new markets, attract better customers and continue to grow.
Invest once in the foundations. Keep getting value from them.
A logo is something you use. A brand is something you build.
Every positive interaction adds recognition, trust and reputation to the same identity. Over time, that creates something increasingly valuable, making it easier to launch new products, enter new markets, attract better customers and grow without reinventing yourself every few years.
Why Pure Good?
