CUTS &
CUDDLES
Amy approached us and gave us full licence to change the image, tone and feel of her beloved and well established dog grooming business. Since 2021 Amy has built the business from scratch to a now sought after and very busy dog groomers in Glasgow.
The brief was simple, make this thing look and feel as good as we know it is. Baxter's grooming spa offers a bespoke service full of love, care and attention to detail for all it's clients. We aimed to do the same with the brand identity system and allow Amy to take the next step with her business.
The idea was to create a simple and memorable mark. With so many generic dog logos out there, we had to go full custom type incorporating some bespoke marks in the letter forms.
The idea is from a distance the name is unmistakable, closer up the detail really make the letters come alive. Perfect for both digital and print assets.
