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CENTRAL
LOCKSMITH
AND SECURITY
SOLUTIONS

AKA CLASS

Graeme came to us with his new start up locksmith and security company. He was looking for an identity that was consistent and a level above his competitors.

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From discovery we established we needed a brand identity that could stand out in the competitive locksmith and security sector. The project needed more than just a logo—they needed a strong visual system that would communicate trust, professionalism, and modern expertise. The challenge was to design a brand that not only felt secure and reliable but also approachable to both residential and commercial customers.

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Our process began with research into the locksmith and security industry, exploring how competitors positioned themselves visually. Many leaned heavily into generic shield and padlock motifs, which often felt dated or overly corporate. To help CLASS stand apart, we identified a design opportunity: creating a visual identity that balanced strength and simplicity while embedding a clever nod to security at its core.

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The final identity features a bold wordmark where the “A” doubles as a keyhole, instantly reinforcing CLASS’s role as a trusted locksmith and security partner. A professional navy and white palette underpins the brand, projecting confidence and reliability, while the simplicity of the design ensures legibility across vehicles, uniforms, signage, and digital platforms. Exactly what the client was looking for.

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"I am very happy with the logo the guys crafted. I have been able to use it in loads of different areas for the business from social media to printed flyers."

"The process was very professional from the start, they had a clear plan and was obvious they knew what they were doing."

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