TRAIN,
RECOVER,
REPEAT.
PACE+ is skincare made for athletes and active days. Built to protect against sweat, sun, and whatever the workout throws at you, its products keep skin ready to train, recover, and do it all again. The brand needed an identity that could match this high-performance promise—strong, adaptable, and built for motion.
We began by exploring the essence of PACE+: movement, endurance, and protection. Since the brand exists at the intersection of skincare and performance, the logo needed to balance credibility in wellness with the dynamism of sports culture.
We researched competitor logos in both the skincare and athletic industries, identifying opportunities for PACE+ to stand out. The visual direction leaned towards strong, streamlined typography that communicates speed and power, while still feeling clean and modern—reflecting both performance and skincare care.
"bold, energetic,
and instantly recognizable. It positions the brand as a serious contender in the performance skincare space—modern enough for health-conscious consumers while tough enough to resonate with athletes."
Typography. We crafted a bold, italicized wordmark that conveys forward motion and momentum, symbolizing athletic progress. The slant suggests energy, pace, and a sense of being “always in motion.”
Letterforms. The sharp, geometric forms of the letters give the logo a strong foundation, while wide spacing ensures clarity and impact at all sizes.
The Plus Symbol (+). Positioned as a finishing mark, the “+” communicates enhancement, recovery, and added value—reinforcing the idea that PACE+ gives athletes more than just skincare, it gives them an edge.
Colour. The core logo is designed to work in clean, high-contrast applications, ensuring versatility across packaging, digital platforms, and apparel.
