BUILD CREDIT,
BUILD CONFIDENCE.
We worked with Joanna from Savvvy Resolutions who needed a fresh new look to match to mirror the great service she provides for her clients. As a credit repair company, Savvvy Resolutions helps people not only build credit, but also build confidence as they take control of their financial future.
The goal of the logo design was to create a professional yet stylish identity that reflects trust, empowerment, and a forward-thinking approach—while steering away from the overly corporate aesthetic common in the industry.
From our discovery calls, the style and direction we agreed on was to typography based mark, either a custom text or a combination of letters to build a shape. We established a clear design direction from our mood boards and the client settled on a mixture of traditional text (serif typefaces) and a softer handwritten style to give us a blend of professionalism whilst avoiding a corporate over-bearing look.
The existing logo contained a upwards point arrow. The client stated they would like the logo to maintain a positive "feel" of hope, encouragement and promise.
The concept showcases the iconic name with the focus on the word Savvvy with the memorable triple “V”. The typography is a highly stylised modern take on traditional serif type, similar to the style identified in the creative direction.
The three V’s which hold significant meaning to the client are stacked together to create an iconic visual which will be unmistakable as a mark. The V’s are complimented by a new brand signature icon, a star.
